Making The Web Work Better
I specialise in front-end development, CRO and WordPress, building and improving digital experiences with a focus on clean code, thoughtful UX and the small details that make a big difference.
Barry Tickle, CRO & front-end developer based in Shropshire, UK.
10 years of experience across experimentation, bespoke development and WordPress.
I specialise in front-end development, CRO and WordPress, building and improving digital experiences with a focus on clean code, thoughtful UX and the small details that make a big difference.
Experimentation
CRO & A/B Testing
Strategy to delivery
Development
JavaScript & TypeScript
Modern Front End
WordPress
ACF and Timber
Bespoke Builds
Quality
Playwright
QA & optimisation
Technical feasibility, experiment development, implementation and performance-conscious delivery.
Accessible and maintainable interfaces using JavaScript, TypeScript, HTML, SCSS and modern build tooling.
Custom themes, ACF components, Timber and Twig, reusable content systems and bespoke functionality.
Cross-browser testing, Playwright automation, debugging and ongoing improvements.
UX
I spend a lot of time thinking about user experience in websites, experiments and conversion journeys, but recently…
I’ve built bespoke WordPress themes for years, and forms have always been one of those things that feel…
I’ve worked with WordPress for a long time now, and one thing I’ve learned is that a good…
