Barry Tickle, web developer based in Oswestry, Shropshire, UK.
I build and optimise digital experiences that are easier to use and more likely to convert.
10 years of experience improving websites through front-end development, WordPress and conversion rate optimisation (CRO).
Development with the wider journey in mind
I’ve spent much of my career working at the point where development, UX and experimentation meet. That means I’m not only thinking about whether something can be built, but how people will use it, how easily it can be maintained and whether it actually solves the problem it was meant to solve.
Selected Work
View All Projects
“I would thoroughly recommend Barry Tickle for any web design work. As a result of Barry’s hard work my businesses have been successful and I’m completely grateful to Barry for everything he’s done to help.”
Nick Bertram-Powell
Client · Liverpool Piano Lessons & Liverpool Guitar Lessons
Services
Improve how your website converts
If people are reaching your website but not taking the next step, I can help identify friction, build improvements and test whether those changes genuinely make the journey easier and more effective. This is where conversion rate optimisation (CRO) and experimentation come in.
Front-end development
Responsive, accessible interfaces that feel polished for users while remaining clean, maintainable and practical for the teams working on them afterwards.
WordPress development
Bespoke WordPress builds using structured content and reusable components, giving editors flexibility without turning the admin area into a maze.
QA & optimisation
Cross-browser QA, automated testing, debugging and ongoing optimisation to catch problems before your customers get the privilege.